"Meeting the needs of the present without compromising the ability of future generations to meet their own needs." This definition of Sustainable Development, enunciated in the Brundtland Report and adopted at the Rio Summit in 1992, calls for a broad-based alliance between industry and society to combat poverty, environmental degradation and promote development.

The economic dimension of the Sustainability challenge lies in enhancing profitability, increasing shareholder value and creating wealth whilst aggressively pursuing opportunities for growth.

The social dimension of the Sustainability challenge is in achieving high rates of economic growth in order to enable all sections of society enhance their quality of life and live with dignity.

The environmental dimension of the Sustainability challenge lies in pursuing economic growth whilst preserving and enhancing our natural resources.

For Industry, this calls for a 'Triple Bottom Line' approach that will drive corporate strategy and imbue its execution with a larger sense of purpose, encompassing economic, social and environmental dimensions.